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Branding and Gaining Control of Your Business in the Age of Twitter
Today, I received a really provocative and interesting challenge. A business that makes kitchen gadgets has lost its leverage with its customers and wants to know how to get that leverage back. The...
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Lesson 7: Use Technology to Forward Your Business
We’ve laid the foundation for our solution by discussing numerous disciplines which will be incorporated for re-establishing marketing and sales control within our housewares industry, The remaining...
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Cold Calling Step 2: Understand the Product and Align Its Capabilities to the...
All salespeople have a natural tendency to become very related to the products that we sell. This occurs because nearly all of our conversations within our company and to our prospects revolve around...
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Cold Calling Step 3: Creating the Presentation Script
When it comes to cold calling, there is tremendous value in organizing one’s thoughts in advance. Doing so in writing has significant advantages including (1) being better prepared as to what you wish...
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